A look back at the 2024 "Ça c'est le Sud" tour

This summer, Château Saint-Maur Cru Classé was honoured to be associated with the 2024 summer tour. That's the South! "A must-see event that took in the towns and villages of Provence-Alpes-Côte d'Azur. Organised by the Southern Region and the Regional Tourism CommitteeThe tour lit up 30 destinations with free shows, games and friendly entertainment, attracting locals and holidaymakers alike.

Each mayor of the host cities had the pleasure of receiving from the hands of François De CansonPresident of the Comité Régional du Tourisme PACA, a magnum of our flagship cuvée L'Excellence roséCôtes de Provence Cru Classésymbolising our commitment to our region and its heritage. This gesture reflects our pride in being a partner in this wonderful initiative, which showcases the Provençal art of living in a festive atmosphere.

Hosted by the dynamic Jean-Philippe Doux, the tour offered nearly 3 hours of entertainment at each stop, starring the talented Joyce Jonathanaccompanied by Le Chœur du Sud, Europe's largest choir! This moment of sharing and conviviality strengthened the bonds between residents and visitors, while showcasing the riches of our beautiful region.

Château Saint-Maur is proud to contribute to these festive moments and to support these events celebrating the South of France.

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